Three Calls for Cans
Let’s be honest, it’s all about the liquid. As brewers, our aim is to get said liquid in your hands by the freshest means possible. An aluminum can provides for that and here’s why.
1. Protection of the Liquid
Cans are impenetrable to light so there is no risk of light turning the beer skunky and undrinkable. Aluminum cans are airtight and oxygen-free, thus freshness is preserved and an authentic taste is ensured. Bottled beer has to contend with a bit of oxygen which over time can incidentally alter the flavors. Think of a can as a mini-keg for your craft beer.
2. Infinitely Portable
Average weight of a six pack of 12oz of bottles: 7.5 pounds
Average weight of a six pack of 12oz cans: 5 pounds
Do like to go hiking? Are you a 46er? Do you like to go camping or canoeing or swimming? Snowshoeing? Frankly, you can carry more cans in your back pack than bottles. Plus, what happens if you drop that six pack of bottles? Glass and precious liquid spills everywhere, creating an environmental disaster and a tragic misuse of a quality libation. Also, during clean up you run the risk of cutting your hand and thusly attracting bears and zombies. All bummers for your outdoor adventure. Plus, cans cool down faster than any other beverage container resulting in fresher, better tasting beer.
3. Environmental Impact
A case of cans weighs around 10 pounds less per case than bottles. For a pallet of 60 bottle cases (1,440 bottles) that’s around 1,800 pounds. A pallet of 60 can cases (1,440 cans) clocks in at about 1,200 pounds, or 600 pounds less than a pallet of bottle cases. Less overall weight translates to less fuel required to deliver for the distributor. Cans contain an average of 68% recycled aluminum, are infinitely recyclable, and are the most recycled beverage container of any kind in the United States. Recycling aluminum cans saves 95% of the energy used to make aluminum cans from virgin materials. Used aluminum cans are recycled and returned to a store shelf as a new can in as few as 60 days. That means you could basically purchase the same recycled aluminum can from a retailer’s shelf nearly every nine weeks or six times a year.
There will always be reasons to bottle beer (bottle conditioning, cellaring, corked and cage traditions, for example). As a brewery, our goal is quality. We use the finest ingredients and brewing methods, and can allow you to experience our craft the way we intend it – fresh and excellent – brewed by us for you and enjoyed by all. To this end, expect big changes in 2017. Cheers friends!