Happy new year…and what a year it’s been. For us at Brown’s Brewing Company it was fantastic hosting all of you in our breweries and taprooms. With gratitude, we are humbled by your choice to spend time with us. Our small-batch brewhouse in Troy produced more unique batches of beer than any year previous in our 24 years of operating. 2016 also saw for us a dream realized as we released our first canned beer, Burst IPA. While we have many exciting developments in store for 2017, we want to take this moment to remind you that though trends may shift, climates might change, attitudes realign, and relationships grow stronger, we at Brown’s Brewing Company will always be here for you, crafting our own revolution of beers and serving excellent food. We’re in your corner, always. Thank you for being such an integral part of our year. Cheers!
Three Calls for Cans
Let's be honest, it’s all about the liquid. As brewers, our aim is to get said liquid in your hands by the freshest means possible. An aluminum can provides for that and here's why.
1. Protection of the Liquid
Cans are impenetrable to light so there is no risk of light turning the beer skunky and undrinkable. Aluminum cans are airtight and oxygen-free, thus freshness is preserved and an authentic taste is ensured. Bottled beer has to contend with a bit of oxygen which over time can incidentally alter the flavors. Think of a can as a mini-keg for your craft beer.
2. Infinitely Portable
Average weight of a six pack of 12oz of bottles: 7.5 pounds
Average weight of a six pack of 12oz cans: 5 pounds
Do like to go hiking? Are you a 46er? Do you like to go camping or canoeing or swimming? Snowshoeing? Frankly, you can carry more cans in your back pack than bottles. Plus, what happens if you drop that six pack of bottles? Glass and precious liquid spills everywhere, creating an environmental disaster and a tragic misuse of a quality libation. Also, during clean up you run the risk of cutting your hand and thusly attracting bears and zombies. All bummers for your outdoor adventure. Plus, cans cool down faster than any other beverage container resulting in fresher, better tasting beer.
3. Environmental Impact
A case of cans weighs around 10 pounds less per case than bottles. For a pallet of 60 bottle cases (1,440 bottles) that's around 1,800 pounds. A pallet of 60 can cases (1,440 cans) clocks in at about 1,200 pounds, or 600 pounds less than a pallet of bottle cases. Less overall weight translates to less fuel required to deliver for the distributor. Cans contain an average of 68% recycled aluminum, are infinitely recyclable, and are the most recycled beverage container of any kind in the United States. Recycling aluminum cans saves 95% of the energy used to make aluminum cans from virgin materials. Used aluminum cans are recycled and returned to a store shelf as a new can in as few as 60 days. That means you could basically purchase the same recycled aluminum can from a retailer's shelf nearly every nine weeks or six times a year.
There will always be reasons to bottle beer (bottle conditioning, cellaring, corked and cage traditions, for example). As a brewery, our goal is quality. We use the finest ingredients and brewing methods, and can allow you to experience our craft the way we intend it - fresh and excellent - brewed by us for you and enjoyed by all. To this end, expect big changes in 2017. Cheers friends!
Since 1993, Brown's Brewing Company has crafted its own revolution, and this year (our 24th!) we are realizing a dream we've been working hard to achieve. We will switch from bottles to cans, and in doing so provide our fans with many more styles at retail than ever before! The cans, beautifully designed by our Troy neighbors id29, contain liquid tested by all of you, our loyal hero patrons. Putting our liquid in a can is a dream come true for us, but ultimately we're doing it for you. We want you to take our humble brews with you everywhere your adventures deem. Cans are infinitely portable and go where glass can't. Plus these are very cool looking beer containers.
The first Brown's cans you'll see in March are:
Our flagship OATMEAL STOUT
5.25% ABV, 20 IBU
sold in 6 packs, 12 packs
With conviction and inspiration, we’ve continually refined this defining brew into an even more approachable, easy to drink, rich, and silky smooth can of pure deliciousness. Little has changed, but with taking a deeper look at our brewing techniques, we have been able to get even more flavor from this beloved Brown's classic.
Beloved CHERRY RAZZ
6.5% ABV, 15 IBU
sold in 6 packs
Tart and sassy like its name, this Amber Ale features a generous amount of whole crushed cherries and raspberries balancing a sweet malt forward character and a slight hop zest. For a fervently dedicated fan base, this beer is an elegant tradition for many nights out. Easy to fall in love with, Cherry Razz is even easier to drink.
6.25% ABV, 60 IBU
sold in 6 packs
We’ve taken a classic, well-developed beer and make it even more enjoyable. Hoppy with just enough juiciness, this crushable India Pale Ale is the dream of those pioneering brewers who first over-hopped a beer to last the long sea voyage from England to India. About the name, Coast-to-Coast; during R&D we had hoppy assertive beers (West Coast) we brewed that we adored and juicier IPA's (East Coast) like the Burst IPA that we're also entirely crushable. So those of us IPA drinkers on staff put out a challenge to create a beer inspired by both flavors that meet somewhere in the center. This is a humble nod towards blending both those distinct translations of the style.
FIRST SEASONAL SMALL BATCH SERIES - Vienna Lager
4.6% ABV, 22 IBU
Sold in 12 packs
Our aim with this brewer’s classic is to create a beer full of subtle sweetness and rich hop notes for a crisp clean finish. Recalling the origin of this traditional Austrian style, Brown’s Vienna Lager is smooth, elegant, and very easy to drink.
All of these great beers and more are available on tap in our Troy and Walloomsac taprooms and at fine retailers, grocery stores, great beer bars, and restaurants in New York, Massachusetts, and Vermont beginning in early March. We have many more styles including Double Oatmeal Stout, Burst IPA, Double IPA, and Black Cherry Stout, all in 16 oz cans, and Kolsch, Brown Ale, and Uncommon Porter, all in 12 oz cans, in the works for 2017 - a huge year for Brown's!
Thank you, we love you and are grateful for those of you who've been with us for nearly the last quarter century and for those of you who are getting to know us for the first time. Cheers to progress, cheers to you, and cheers to all the hard working staff at Brown's Brewing Company.
The brewing community is rich; a family full of mutual respect and hearty cheer. We love sharing each other's beers and brewing methods, and on occasion, we are able to brew with each other. Recently the talented brewers from Railhead Brewing Company in Hornell, NY made their way east to our Troy pilot brewery and together we brewed a gorgeous saison called Finer Things. On draught now in both Troy and Walloomsac taprooms.
Finer Things features tropical citrus notes from our proprietary yeast blend balanced by the subtle black tea and fruit vibes from the Idaho 7 hops, all rounded out by a healthy addition of Western New York honey, leaving a subtle floral complexity in your glass.
Brothers Lee and Duncan MacCrea of Troy and Walloomsac brew teams respectively drove this collaboration with Railhead because they grew up one town over from Hornell in Alfred. It's a New York State wide and family collaboration. Finer Things pairs well with most of our menu, but goes excellent with spicy wings, burgers and steaks. Cheers to brewing.
There is something inspiring about being in state of constant change. Here at Brown's Brewing Company we encourage an ever changing horizon like a freshly poured pint. While participating in the world of hop forward beers, we have boldly decided to defy the spring release trend and boldly unleash our Double Oatmeal Stout on Saturday, April 8 at 10 am in our taprooms.
This titan of an Oatmeal Stout features locally roasted coffee, bourbon extracted Madagascar vanilla, and cacao nibs, clocking in at 8% ABV and sealed in a gorgeously designed 16oz can. This beer is a reckoning, and our spring release of this big bold brew is aimed at celebrating the change from the cold northeastern relentless winter to spring.
Never seeking permission or to be just another beer on the shelf, we break conventions and stand wholeheartedly on our own to allow this amazing beer to do the talking and inspiring. Welcome to our Revolution Series.
Brown's Double Oatmeal Stout goes on sale Saturday, April 8, at 10 am from our Troy and Walloomsac Taprooms. Sold in four pack 16 ounce cans and cases. Limit two cases per person. When they're gone, it's gone!
It's been a week since we unleashed our Double Oatmeal Stout. A week since we unveiled our new Troy Taproom menu. A week since we opened the deck in Troy, and there is still so much more to do, share, and talk about. Here's a run down of what next week looks like.
Join us Monday as we roll out a brand new happy hour menu of pretzel and fresh handcrafted cocktails, and offer a discount on a flight of beers. Come in later in the evening as we've added two additional hours (happier hours) from 9 to 11 pm. Happy hours happen Monday, Tuesday, Wednesday and Thursday from 3 to 6 pm and 9 to 11 pm. These great deals and extended hours were the brainchild of our Troy bar manager Niki Riston, who truly wants everyone to be happy. Thank her when you see her!
Ready for release from our Troy pilot brewers is: Brewer's Reserve Sour #8. This beautiful blend of our red and golden sour ales has spent the better part of a year sealed in an oak barrel. Further conditioned on blood orange, Indian Coriander, and Hibiscus flowers, this 6% ABV, 15 IBU brilliant orange hued beer will be on tap in our Troy taproom Wednesday, April 19.
On Friday, April 21st join us as we pay special tribute to iconic purple polymath Prince. All day we'll feature incredibly special, inspired by Prince, food and drink specials. Starting at 5 pm we'll begin a battle of the bartenders with unique cocktails crafted to pay homage to this revolutionary artist. Of course we encourage and will judge a best purple outfit costume contest, so dress to impress. Prince's jams will be pumped and danced to as we're planning to have a royal day. Be sure to go crazy like it's 1999 for this dearly beloved purple gem.
Our Troy Taproom deck is open, the Walloomsac River in North Hoosick is rushing, buds are cracking the surface - warm weather is at long last here. As we have many things to share, here's a very quick highlight of what to look out for in the next week from Brown's Brewing Company.
Braggoting Rights (12% ABV, 15 IBU, Color: Amber)
We've made an extremely rare libation called a Braggot, a type of mead made from honey and barley malt, in collaboration with Helderberg Meadworks. We're all so very excited about this cross-industry (beer and wine) project and we can't wait to share it with you. It'll be on tap within the week.
The "braggot" is a blend of mead and beer aged over ninth months in oak. It is rich in it's complexity, with bright flavors of warm floral honey, and fruity white wine aromas and oak undertones. Lightly tart, expect little to no foam as you would a mead or wine.
"Collaborations are becoming a dime a dozen but no one I know of is doing cross-industry collaborations (mead falls in the wine industry). How awesome is that?! That's why we get 'braggoting' rights" explained Duncan MacCrea, Walloomsac brewer.
MCA DAY - 5/6/2017
On Saturday, May 6th we pay tribute to another musical icon of our time, Beastie Boy's Adam Yauch a.k.a. MCA. MCA's untimely death was four years ago and while his genius lingers with the tapping of our Adidas sneakers to his beats and bouncing basketballs, we choose to celebrate his artistry and humanitarian efforts with an evening of old school hip hop, good vibes, street art, and hanging out. We'll have drink specials, a highlight of his favorite foods, and we'll build a small shrine in our taproom to acknowledge how much MCA enhanced our lives through the years. Join us as we kick things off around 5 pm. As the evening grows, so will the volume of the jams! See you Saturday, May 6th!
TAP NY WEEKEND
This weekend is the TAP New York Craft Beer and Food Festival. If you're going, be safe and have an awesome time. Here's what we plan to pour for the hoards of craft beer fans: Coast to Coast IPA, Whiskey Porter, Cherry Razz, Oatmeal Stout, King Leopold's Ghost, Raspberry Sour, #Nameofthegame, Brewer's Reserve Sour - Blend #8, Eised Bourbon Barrel Aged Imperial Stout (Saturday's cask), and Eised Bourbon Barrel Aged Imperial Brown (Sunday's cask). If you're sticking around Troy, our newest New England juice forward IPA, #Nameofthegame is on tap.
The summer solstice is the longest day of the year and, traditionally, a time for great celebration. Winter is over and light has returned. Pay homage to the bountiful glory of the sun by joining us for our own summer solstice celebration as we unveil the 2017 edition of Burst IPA! On sale at high noon on June 24th from both our Troy and Walloomsac Taprooms and the Troy Waterfront Farmer’s Market. Cheers to endless summer days!