Three Calls for Cans
Let's be honest, it’s all about the liquid. As brewers, our aim is to get said liquid in your hands by the freshest means possible. An aluminum can provides for that and here's why.
1. Protection of the Liquid
Cans are impenetrable to light so there is no risk of light turning the beer skunky and undrinkable. Aluminum cans are airtight and oxygen-free, thus freshness is preserved and an authentic taste is ensured. Bottled beer has to contend with a bit of oxygen which over time can incidentally alter the flavors. Think of a can as a mini-keg for your craft beer.
2. Infinitely Portable
Average weight of a six pack of 12oz of bottles: 7.5 pounds
Average weight of a six pack of 12oz cans: 5 pounds
Do like to go hiking? Are you a 46er? Do you like to go camping or canoeing or swimming? Snowshoeing? Frankly, you can carry more cans in your back pack than bottles. Plus, what happens if you drop that six pack of bottles? Glass and precious liquid spills everywhere, creating an environmental disaster and a tragic misuse of a quality libation. Also, during clean up you run the risk of cutting your hand and thusly attracting bears and zombies. All bummers for your outdoor adventure. Plus, cans cool down faster than any other beverage container resulting in fresher, better tasting beer.
3. Environmental Impact
A case of cans weighs around 10 pounds less per case than bottles. For a pallet of 60 bottle cases (1,440 bottles) that's around 1,800 pounds. A pallet of 60 can cases (1,440 cans) clocks in at about 1,200 pounds, or 600 pounds less than a pallet of bottle cases. Less overall weight translates to less fuel required to deliver for the distributor. Cans contain an average of 68% recycled aluminum, are infinitely recyclable, and are the most recycled beverage container of any kind in the United States. Recycling aluminum cans saves 95% of the energy used to make aluminum cans from virgin materials. Used aluminum cans are recycled and returned to a store shelf as a new can in as few as 60 days. That means you could basically purchase the same recycled aluminum can from a retailer's shelf nearly every nine weeks or six times a year.
There will always be reasons to bottle beer (bottle conditioning, cellaring, corked and cage traditions, for example). As a brewery, our goal is quality. We use the finest ingredients and brewing methods, and can allow you to experience our craft the way we intend it - fresh and excellent - brewed by us for you and enjoyed by all. To this end, expect big changes in 2017. Cheers friends!
Since 1993, Brown's Brewing Company has crafted its own revolution, and this year (our 24th!) we are realizing a dream we've been working hard to achieve. We will switch from bottles to cans, and in doing so provide our fans with many more styles at retail than ever before! The cans, beautifully designed by our Troy neighbors id29, contain liquid tested by all of you, our loyal hero patrons. Putting our liquid in a can is a dream come true for us, but ultimately we're doing it for you. We want you to take our humble brews with you everywhere your adventures deem. Cans are infinitely portable and go where glass can't. Plus these are very cool looking beer containers.
The first Brown's cans you'll see in March are:
Our flagship OATMEAL STOUT
5.25% ABV, 20 IBU
sold in 6 packs, 12 packs
With conviction and inspiration, we’ve continually refined this defining brew into an even more approachable, easy to drink, rich, and silky smooth can of pure deliciousness. Little has changed, but with taking a deeper look at our brewing techniques, we have been able to get even more flavor from this beloved Brown's classic.
Beloved CHERRY RAZZ
6.5% ABV, 15 IBU
sold in 6 packs
Tart and sassy like its name, this Amber Ale features a generous amount of whole crushed cherries and raspberries balancing a sweet malt forward character and a slight hop zest. For a fervently dedicated fan base, this beer is an elegant tradition for many nights out. Easy to fall in love with, Cherry Razz is even easier to drink.
6.25% ABV, 60 IBU
sold in 6 packs
We’ve taken a classic, well-developed beer and make it even more enjoyable. Hoppy with just enough juiciness, this crushable India Pale Ale is the dream of those pioneering brewers who first over-hopped a beer to last the long sea voyage from England to India. About the name, Coast-to-Coast; during R&D we had hoppy assertive beers (West Coast) we brewed that we adored and juicier IPA's (East Coast) like the Burst IPA that we're also entirely crushable. So those of us IPA drinkers on staff put out a challenge to create a beer inspired by both flavors that meet somewhere in the center. This is a humble nod towards blending both those distinct translations of the style.
FIRST SEASONAL SMALL BATCH SERIES - Vienna Lager
4.6% ABV, 22 IBU
Sold in 12 packs
Our aim with this brewer’s classic is to create a beer full of subtle sweetness and rich hop notes for a crisp clean finish. Recalling the origin of this traditional Austrian style, Brown’s Vienna Lager is smooth, elegant, and very easy to drink.
All of these great beers and more are available on tap in our Troy and Walloomsac taprooms and at fine retailers, grocery stores, great beer bars, and restaurants in New York, Massachusetts, and Vermont beginning in early March. We have many more styles including Double Oatmeal Stout, Burst IPA, Double IPA, and Black Cherry Stout, all in 16 oz cans, and Kolsch, Brown Ale, and Uncommon Porter, all in 12 oz cans, in the works for 2017 - a huge year for Brown's!
Thank you, we love you and are grateful for those of you who've been with us for nearly the last quarter century and for those of you who are getting to know us for the first time. Cheers to progress, cheers to you, and cheers to all the hard working staff at Brown's Brewing Company.