A poignant image from the first packaging run of Krüsh Golden Lager. The lone upside down can among a run of 16,250 captured by brewer Duncan MacCrea encapsulates what it is like to be working and creating in craft beer. Within a massively crowded industry, nothing truly matters aside from the end result: the consumer and their experience. Krüsh is a new beer, a beautiful crisp golden lager that was dry hopped with Citra hops to impart our desired flavor profile. However we made it is somewhat irrelevant because in the end it’s still liquid contained in a vessel crafted for you to enjoy and use to celebrate a moment in your day. For us however, it’s so much more than that. This image tells a story, frankly ours. It provides a glimpse into our way of doing things and our way of life. That can resembles us, behaving, brewing, and acting on our own terms. That upside down can also represents our fellow craft brewers, all 7,000 +. It even represents current society where some folks are finding their voice. That upside down can says everything. It is everything that it means to be independent. It is everything that it means to be a visionary. Here is a heartfelt toast to that single can that is the core of Brown’s Brewing Company.